Shaun Neff founded Neff Headwear in the winter of 2002 in the back of his car, where he sold hats and shirts with his name written on them in paint pen. From there, neff has developed into a headwear company that sells the most creative and legit beanies and hats which are worn by some of the most important figures in the skateboarding, snowboarding and surfing world as well as the entertainment business.