Established in 2010, NOP launched its first store in Central, Hong Kong. NOP has now developed into the largest headwear retail chain in Hong Kong. The brand’s philosophy is all about an expression of “nope” introducing trends which break the boundaries and limits.
NOP is well-known for its unisex style by combining quality design with creativity. Besides our in-house private label, NOP also carries a wide range of international headwear brands including New Era, San Diego, Grace, Deserve, Coal, Milsa, Castano, Neff and Mossant. It offers fashionable and versatile mix-and-match options for customers to showcase their own personalities and charisma.